JESF (Jakarta Eco Speed Festival) is home for Jakarta Formula-E event, officially the ABB FIA Formula E World Championship, a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president. Since 2020, the series has FIA world championship status. This event that was originally planned at Monas Jakarta on June 6, 2020,
Event was canceled due to the pandemic.
The task was to develop a logo and an identity system, which is to prove and stand out from other sports events in Indonesia.
The logo is an abbreviation, which says the name of the project (JESF). The letter “J” in the logo is made in the form of street map around monas, which also symbolizes the vector of movement of the car during the controlled skid. The letter “S” is made in the form of a simplified electric symbol based on the logo grid. In the process, we were inspired by cyberpunk visuals, engineering, and mechanics.
We developed the necessary media. Posters, branded clothing, helmet, containers for car transportation, banners for social networks.